From groceries to furniture, it's almost natural for us to purchase some or all of these items on an online shopping platform, no matter what the item. We say goodbye to the bygone era of the yesteryears when purchasing an item required to go to a physical store. With new technologies changing the digital shopping experience, consumer purchase behaviour has also undergone extensive modification.
Since 1995 when Jeff Bezos launched Amazon, people have always purchased things from the internet via an image or a video. But with the advent of new categories like home decor, furniture, and home electronics, it is imperative that when a user is about to purchase something, they want to know if the furniture will fit in their home or how it will look in their home.
Augmented Reality is a perfect use case here as it gives the user information of size & context before the user completes the purchase.I have covered this topic extensively in this article.
We had two significant problems to solve:
• Way for eCommerce customer to experience the product in 3D and in Augmented Reality.
• A new no code editor so that e-commerce store owner can easily make an experience and quickly embed it on their website
In this case study, I will be exploring the second problem.